A love story for packaging

The devil and the rainbow

Apologies for the radio silence over the last 2 weeks, I’ve been back in a knitting mode lately but I forget just how long it takes to finish a project argh.

My co-worker recently came back from a holiday to Taiwan and brought me back this adorable iPhone cover named appropriately enough, ‘iDevil’. I thought it was awesome and immediately put it on the phone but I think I was even more impressed by… the packaging.

I’ve absolutely no idea what any of the writing on the paper means but looking closely I realised that the entire design was hand drawn and coloured! It must have been a painstakingly long job to draw and colour, I can only assume they do it for all of their bags. My only regret is that I never got to explore this handdrawn store myself!